Marketing Mix Kinder Bueno Marketing Essay

Marketing Mix Kinder Bueno Marketing Essay Today ferrero is one of the largest confectionary companies in the world. Ferrero has sales product all around the world. The ferrero family keeps on delight its universal consumers with a seemingly inexhaustible line of single, high-quality product, not only in the spread and candy aisles, but also in the bakery and beverage part. Kinder Bueno is one of the best-sellers of the company and at the heart of ferrero success. Kinder Bueno is sold at 30 countries around the world. Kinder Bueno has great market power in the world. The aim of this report is to evaluate the marketing strategy of Kinder Bueno. This report will mention all aspects of Kinder Buenos marketing mix, these include: product, price, place and promotion. Product Kinder Bueno is a chocolate bar comes from Ferrero. It is a hazelnut cream filled wafer with some smoothly chocolate covering. The brand of Kinder was launched in 1968 which products for children debuts. Kinder Bueno chocolate bar originally comes from Germany, where it was first come out in 1990. It is the most principle and significant source of income for Ferrero. Ferrero use its recipe for their own product, which was available from 1946. Ferrero produce special package for Kinder Bueno. As we know Kinder Bueno is special package like that. This package contains chocolate bar like small candy so that can easily and convenience to storage and enjoy it everywhere at any time. Moreover, Kinder Bueno label contains Kinder Bueno and picture of glass and half milk and hazelnut. It illustrates their special recipe for making milk chocolate with hazelnut. Price Brand Name Price Kinder Bueno 43g $4.53 per 100g Timeout 40g $6.20 per 100g Mars bar 80g $2.6 per 100 g Good product is a crucial point. However, price has a significant impact on customers as well. Setting an appropriate price is also a key to launch the product widely and successfully. When pricing goods, the very important factor is the cost and feature of goods itself. Obviously, the cost of produce the original chocolate is not so expensive. Producing original chocolate is a traditional production project, Ferrero had started with chocolate. Tables above are determine whether price is different between packages and compare with competitor products. This price based on products sold in Woolworths price at this time. The other two competitors product, one is Timeout which is Cadburys product, this company is the worlds largest confectionary producer established in the year 1824 in London. The other one is Mars which is a famous chocolate factory called Mars, Inc. Established in United Kingdom in 1932. According to the research and price table above from supermarket comparison it is easy to find that Kinder Bueno is not winning by price competition. We can easily know the Kinder Buenos price is the middle price of this three companys product. The highest one is Timeout which is $6.2 per 100g; second one is Kinder Bueno which is $4.53 per 100g. The third one is Mars bar which is the cheapest one on the shop shelf is $2.6 per 100g. Although its price is a little higher than others (such as small differences in price cant play a leading role in customers choice), Kinder Bueno focuses on non-price competition. They emphasises distinctive product features and quality to distinguish its chocolate bar from its competing brands. Kinder Bueno develops diversified products focusing on health care. And also because of its prestige products and long history, Kinder Bueno has a great advantage of building customer loyalty. For prestige products, it seems to sell better at high prices than at lo w ones, just like Kinder Bueno. Because of a proper price and such famous brand, all target customers from the child to the old ready to try it. Place (Distribution) When a commodity is labeled well the price, the next procedure is that how to distribute to customers rapidly and widely. In supermarket, they display the product as sort. All of confectionery goods are arranged together. Ferreros product displayed large part of confectionery section, because Ferrero have lots of different products than other company. It increase chance to be choose by customer. And Ferrero product often display at other section especially at Woolworth. It is kind of advertising that customer can pick it up at any place. Next important part of place is which distribution channels should company uses to sell it. In fast moving consumer goods (FMCG) market, most company choose channel C to sell their product. Channel C is a long-standing channel, especially for consumer products, it takes goods from the producer to wholesaler, then to a retailer, and finally to consumers. Global distribution makes Kinder Bueno spread every corner of the world. Products flows from manufacturers to retailers free and fast accelerate the speed of final transaction. Aside from convenience stores, large retail stores such as Coles, Woolworths, Safeway, and Franklins in Australia, many Grocery Stores are also played a significant role in the distribution of Kinder Bueno. Except that, internet has a powerful distributor, either. Shopping online becomes fashion trends. Professional website such as EBay, amaze, provide formal platforms to put goods. These are big advantages for Kinder Bueno, because there would be more room in the stores for them, increasing the chance of sales. Promotion The companys marketing strategy to take a positive, long-term with clients to establish and maintain good relations. The overall role of promotion is to boost product demand. Marketers also indirectly facilitate favorable connection by focusing information about company goods and activities on interest groups, hidden and current investors, societies in general, and regulatory agencies. For maximum benefit from sale efforts, marketers strive for correct planning, execution, and control of communications. When an organization mix specific methods to promote a special product, that combination establish the promotion mix for that product. The four possible factors of a promotion mix are personal selling, advertising, sales promotion and public relations. For some products, firms use all four ingredients, but for other products, maybe only two or three. For Method, the company uses the advertising to promote the products. Advertising is a non-personal communication about an institution and its products transmitted to a target customer through mass media such as radio, television, Internet, magazines, newspapers, direct mail, and signs on mass transit vehicles. Method businesses will be combined with other promotional activities for companies such as according to the magazines that are about family or healthy; to introduce the products for home clear or personal clear. Promotion is the best way to increase income and benefits and let customer know their brand.The promotion is essential to Kinder Bueno. They use promotion to let more costumers be aware of their product to get an advantage in competition between other companies which have similar product for their good quality. Therefore, Ferrero can gain profits from this product by increasing demand. There are lots of ways to promote. In generally, the company will reduce its price and make advertisement. The Ferrero Company uses promotional tools to publicize their product, such as advertising, TV, radio, online advertising, catalogues and in store advertisements. The Ferrero spends a large of money to publicize their products to customers in order to get a high awareness of new costumers and maintain the number of loyal customers. Product advertising promotes the exterior appearance, features, and benefits of products. These effective tools let the consumers realize their existence in the market. Thats the reason why Ferrero is the most popular chocolate maker in global market. Additional, in 2007, Kinder Bueno was aimed to the new market, the teenage market with a new advertise, the advert can make an impression in customers mind, so the advert is very important to a product. So the Kinder Bueno has a good impression in customers mind. The firm should develop new technology into producing new products with new style and higher quality and new tastes to take over more market share. To capture more market, the company should look for better locations for sales to improve the profit. And use the adoption of strategic alliances to the international marketing. SWOT Matrix 6 Marks Product: _ FerreroKinder Bueno_ Strengths Largest global confectionery supplier Long history Operate 30 countries and sell almost every country Brand is well known to people Kinder Bueno is one of the worlds most famous brand names Kinder Bueno is the most consumed chocolate in UK, Australia and India Maintain a stable growth New dynamic in advertising Kinder Bueno world Weaknesses Small range of products Too much fat Weak experience in world market Recall chocolate bars over salmonella fears Opportunities Exist to expand to new markets Grow of fast moving consumer goods (FMCG) market Introduction of more health-conscious products Taken over by Kraft expand market Threats Consumer health trends Rising raw material prices Rising labor wages Intense competitions ( mars, nestle) Low price of supermarket own brands After merger lose their reputation

Conflict in This is What it Means to say Phoenix, Arizona :: essays research papers

This is What it Means to say Phoenix, Arizona Walking down the hall, you notice him. Everyone avoids him and ignores the fact that he exists. You know who he is but your are hesitant in approaching him because you know of the consequences. He’s not part of the crowd and to acknowledge him will mean turmoil for you. It’s starts out with teasing and joking and slowly develops into bulling, but you can avoid that if you just turn around. In the story, â€Å"This is What it Means to say Phoenix, Arizona,† Sherman Alexie explores life by including generally recognized conflicts. Although typical, the conflicts that Victor encounters occur in more than one aspect of life at once. Some are resolvable, but true to life, some are not. The most apparent conflict in the story is the relationship between Thomas Builds the Fire and Victor. Through the death of Victor’s father, they have come together. As the story begins, the narrator, Victor not only â€Å"lost his job at the Bureau of Indian Affairs, he also found out that his father had died of a heart attack in Phoenix, Arizona† (181). Having little money to make the trip to Phoenix, Victor decides to ask to Tribal council for assistance. However, the tribal refuses to provide the full amount of his request because they did not â€Å"have enough to bring [his] father all the way back from Phoenix† (181). In desperation, Victor turns to Thomas Builds-the-Fire, an old childhood friend, for help. At first, Victor refuses help from Thomas because of his strange and unpopular reputation. Thomas is known as the reservation’s storyteller who shared stories and continued telling stories even after people stopped listening. However, as he becomes weary, he finally is able to negotiate a plan with Thomas. The plan includes Thomas traveling with Victor to and from Phoenix. During the trip, Victor reflects on his past experiences with Thomas. At fifteen, they â€Å"had long since stopped being friends [and] got into a fistfight† (183). As adults, though they would often see each other on the reservation, however they would rarely interact. As an opportunity arises, when they arrived to his father’s trailer in Arizona, Victor finally apologizes to Thomas. He adds, â€Å"I never told you I was sorry for beating you up that time† (185) and accepts him for who he is.

Comparison Piece Essay

The discussion herein compares two stories which are The Odyssey and Much Ado About Nothing. The comparison shall take a look at one theme that is similar in both stories and will explain how the theme has been brought out in both stories. The theme selected is that Women are Powerful. In both stories, it is very clear that women are powerful. The power that is referred to herein is not physical but rather emotional. The power that women have over men makes them make mistakes some of which turn out to be costly. In Much Ado About Nothing, the main female character Hero seems to be at the center of all the controversy that goes on throughout the story. Claudio who had earned recognition by his army leader Don Pedro in the last couple of battles has his eyes on the daughter of the Governor of Messina, Leonato. Don Pedro, however, offered to woo Hero on behalf of Claudio (Shakespeare, p. 32). One cannot help the great efforts that the men in this story have put for the sake of women. Don John, the bastard brother Don Pedro makes Claudio believe that Don Pedro is in fact wooing Hero form himself and not for Claudio as agreed (Shakespeare, p. 24) In The Odyssey, Odyssey is believed to be dead after he failed to return from war. His wife Penelope has attracted many suitors all of who are interested. They all hope to get a chance to court even if she has made it clear that she does not want to remarry (Parks, p. 28). They are all patient and they are hoping that Penelope is going to change her and consider one of them. When Penelope is asked by the many suitors why she will not give them consideration and yet her husband is already, she argues that she needs to complete funeral arrangements (Lister, p. 14). They still wait even if the funeral arrangements do not seem to come to an end.

Quotes for Saying Goodbye

Moving on sometimes becomes inevitable. Whether it is to pursue a new job opportunity, go to school, or care for a loved one, people often relocate. When you move away, it can be challenging to leave your old life behind and say goodbye to friends, family, neighbors, and colleagues. Finding the words to express how you feel can be even harder. Saying goodbye becomes a little easier with the help of quotes from famous writers, artists, and entertainers. You can borrow some of their tender words and use them in your saying goodbye messages, cards, and presents. The words will reverberate in the hearts of your loved ones. J.M. Barrie Never say goodbye because goodbye means going away and going away means forgetting. Alfred Tennyson Gone—flitted away,Taken the stars from the night and the sunFrom the day!Gone, and a cloud in my heart. Ernie Harwell Its time to say goodbye, but I think goodbyes are sad and Id much rather say hello. Hello to a new adventure. Trey Parker Saying goodbye doesnt mean anything. Its the time we spent together that matters, not how we left it. Tom Petty You and I will meet again, When were least expecting it, One day in some far-off place, I will recognize your face, I wont say goodbye my friend, For you and I will meet again. Genevieve Gorder And the relationships that happen become so intense, deep, involved, and complex and really hard to say goodbye to. The hardest part of the show is saying goodbye when its all done. It really breaks you. William Shakespeare Parting is such sweet sorrow that I shall say goodnight till it be morrow. Ann M. Martin I wonder how you say goodbye to someone forever? Angela Ruggiero It feels right. But its emotional. Saying goodbye to anything youve done that long is hard. Robert Southey No distance of place or lapse of time can lessen the friendship of those who are thoroughly persuaded of each others worth. Richard Bach Can miles truly separate you from friends? If you want to be with someone you love, arent you already there? Victor Hugo Promise to give me a kiss on my brow when I am dead. I shall feel it. George Eliot Only in the agony of parting do we look into the depths of love. Kay Knudsen Love is missing someone whenever youre apart, but somehow feeling warm inside because youre close in heart. Nicholas Sparks The reason it hurts so much to separate is because our souls are connected. Dr. Seuss Remember me and smile, for its better to forget than to remember me and cry. Helen Rowland A man never knows how to say goodbye; a woman never knows when to say it. Henry David Thoreau Nothing makes the earth seem so spacious as to have friends at a distance; they make the latitudes and longitudes. Meredith Willson Where is the good in goodbye? R.M. Grenon Goodbye, goodbye, I hate the word. Solitude has long since turned brown and withered, sitting bitter in my mouth and heavy in my veins. Jarod Kintz Goodbyes, they often come in waves. Cassandra Clare You endure what is unbearable, and you bear it. That is all. A.A. Milne How lucky I am to have something that makes saying goodbye so hard. Charles Dickens The pain of parting is nothing to the joy of meeting again. Paulo Coelho If you are brave enough to say goodbye, life will reward you with a new hello. Charlie Brown Goodbye always makes my throat hurt. William Cowper Absence from whom we love is worse than death, and frustrates hope severer than despair. Khalil Gibran Ever has it been that love knows not its own depth until the hour of separation. Yann Martel It’s important in life to conclude things properly. Only then can you let go. Otherwise you are left with words you should have said but never did, and your heart is heavy with remorse. Alan Alda The best things said come last. People will talk for hours saying nothing much and then linger at the door with words that come with a rush from the heart. John Gay We only part to meet again. Mahatma Gandhi There are no goodbyes for us. Wherever you are, you will always be in my heart. Helen Keller So long as the memory of certain beloved friends lives in my heart, I shall say that life is good. Rumi Goodbyes are only for those who love with their eyes. Because for those who love with heart and soul there is no such thing as separation. Irish Blessing May the road rise up to meet you, may the wind be ever at your back. May the sun shine warm upon your face and the rain fall softly on your fields. And until we meet again, may God hold you in the hollow of his hand. Claudia Adrienne Grandi If I had a single flower for every time I think of you, I could walk forever in my garden.